Viora, Jewellery Logo Design

Viora is a fashion jewellery brand for women who want pieces they can wear daily and still feel special in. The client needed a logo that stands out in a market full of generic script and gold-foil marks. The solution is a custom display wordmark built around the letter O. Its split form opens a channel of light that represents the brand’s aura, while the flowing swashes on the v and a add movement and femininity. The wide-spaced tagline, “Feel the Aura,” keeps the lockup calm and confident.