TecZaa: Brand Identity & Logo Design

TecZaa is a retailer of everyday tech: laptops, phones, MacBooks, headphones, and computer accessories. The brief was a logo and business stationery that feels modern, trustworthy, and at home in the tech world.

I designed the identity from scratch, from the first concept to final artwork. The monogram joins a T and a Z. The T stands for Tech. The ZAA in the name stands for the three partners behind the business: Zaid, Ahmed, and Ali.

The result is a flexible system with a wordmark, an icon, light, dark, and gradient versions, and a tagline made for tech people: “Overclock your reality.”