Kohenoor — Jewellery Branding & Visual Identity

Kohenoor Jewellery is a Pakistan-based artificial jewellery brand bringing traditional beauty into a contemporary expression. This identity project explores how a distinctive monogram, elegant typography and a considered colour palette can create a cohesive brand experience. Deep plum establishes a rich visual foundation, warm gold adds a celebratory accent, and white brings clarity and balance. The presentation brings together the logo system, typography, colour palette and supporting graphic language, alongside applications across packaging, stationery, retail signage and social media. Built around the idea “Adorn your moments,” the visual direction celebrates the personal connection between jewellery, self-expression and meaningful occasions. Design and art direction: Talha Marfani. Selected campaign imagery and mockups were created with generative AI to visualise the proposed applications.