Loop brand

Working with a cross-functional team of stakeholders, I developed the brand expression for Loop, beginning with a workshop to determine the brand personality all the way through to building out brand guidelines and marketing assets. Loop is in the logistics industry, and their audience is more traditional and old school, but their AI-powered platform is revolutionising logistics payments. The brand needed to both be able to speak to this audience and to appear modern and fresh, which provided a unique challenge.