Dexian Futures Club | Brand Experience

How do we brand an event that is celebratory, encouraging, and supports Dexian’s core brand image? Heading into 2026, Dexian wanted to introduce a new event that celebrated the highest achieving new salespeople. When building the event brand identity, themes of momentum, upward growth, and kinetic energy came to the forefront. Leveraging the vibrant gradient treatments and deep-space themes, I built the visual identity with a custom graphic treatment and logo. The inaugural event took place in Spring 2026.